FINALLY, something for Melbournites to look forward to…
First there was the flagship store opening in Sydney’s Pitt Street, complete with some conveniently salacious ‘accidental’ PR stunts and anticipation levels that made all of us empathise with our nerdy boyfriends for camping out front of the Apple store for the iPhone.
Then there was the second store opening announcement and the crashing disappointment it brought to Australian makeup lovers thanks to its unexpected location.
Now, finally, some good news.
…there has been much anticipation and demand for Sephora from beauty fans in Melbourne
Sephora have announced the opening of their third Australian store and Melbournites can breathe a sigh of relief, because it’s coming to Shot Tower Square in Melbourne Central.
That’s right. There will be a Melbourne Sephora.
“This is a hugely exciting announcement for Sephora and it certainly has been difficult to keep under wraps! After the huge success of our first Sydney store and the announcement of our second store at the Macquarie Centre this month, there has been much anticipation and demand for Sephora from beauty fans in Melbourne,” said Sephora Australia country manager, Libby Amelia.
It was a sentiment echoed by Melbourne Central general manager, Leigh Dunn.
“The Melbourne city retail landscape has experienced huge revitalisation and we are proud to be a part of this consumer-driven change.”