In a world first, a major beauty brand has signed a transgender model to be the face of its latest campaign.
Meet Andreja Pejic.
Tall, blonde, beautiful, with impossibly defined cheekbones and a pout to die for, you’d be forgiven for forgetting Pejic was born male.
The rule-breaking 23-year old Australian model who’s appeared on the catwalks of everyone from Marc Jacobs to Jean-Paul Gaultier, shot to fame in recent years as an androgynous male model capable of carrying off both men’s and women’s fashion. But after undergoing gender reassignment surgery last year, Pejic went from androgynous to female, realising a lifelong dream to become a woman.
Now Pejic is making another dream come true, as the first transgender model to land a major beauty campaign.
The brand, prominent professional makeup line Make Up For Ever, has confirmed the model will head up it’s upcoming advertising, details of which are still being kept under wraps.
The announcement comes off the back of last month’s contract signing for 14-year-old transgender teen Jazz Jennings, who was named Clean & Clear’s newest ambassador and represents a poignant shift in the industry, recognising trans individuals.
“There are just more categories now. It’s good,” Pejic said of the contract. “We’re finally figuring out that gender and sexuality are more complicated.”
Have your say: Do you think Make Up For Ever’s campaign is a positive move for the beauty industry?