The PCA® Skin Hyaluronic Lip Booster sold out almost as soon as it launched. With new product back in stock this month, Emily Lee, PCA Brand Manager for Advanced Skin Technology, talks to Professional Beauty about the new SKUs in the PCA Skin Hyaluronic Range.
Tell us about the launch?
“For us PCA® Skin has always been a favorite when it comes to their Hyaluronic range. We saw a successful launch and now a cult following of the Hyaluronic Boosting serum. So, when we knew PCA® Skin was extending their Hyaluronic line we knew this was something to get excited about and were eager to launch the new PCA® Skin Hyaluronic Overnight Mask and Hyaluronic Lip Booster to the Australian and New Zealand market. We were positive that that the two new additions to the PCA® Skin Hyaluronic franchise would be well received by our clinics and their customers. And we were not wrong! We sold out of stock to our clinics within days of the launch are awaiting the next shipment to arrive in Australia in September.”
Why these products?
“Hyaluronic Acid… we all know this molecule quite well. It’s known to be in our over-the-top counter products and is widely used in injectable fillers. It’s that molecule we have an abundance of when we are born as babies, but unfortunately as we age, it degrades, and we lose it. What many of us don’t know is that there are different types of Hyaluronic Acids, different weight ranges (smaller to larger molecules) that determine what they do under the surface of our skin.
We selected these products for the Australian market as we know PCA® Skin really do their research, and we know they have successfully formulated a range of skin products that work on replenishing skin hydration on 3 levels. Surface hydration as well as epidermal and dermal hydration. PCA® Skin Hyaluronic Boosting Serum was the first product launched with this approach and now PCA® Skin have expanded the Hyaluronic franchise with a unique overnight mask and lip booster.
In addition, both the PCA® Skin Hyaluronic Overnight Mask and Hyaluronic Lip Booster tap into the ever-popular self-care movement, the newly reinvigorated nighttime rituals for skin care , which both practices have been predicted to be a continued trend. Customers are wanting more products that not only provide them with results but a sense of luxury, that contributes to their overall wellbeing.”
What makes them different/better than competitors?
“PCA® Skin Hyaluronic Overnight Mask works after hours, delivering intense hydration while you sleep. The combination of high- and low-molecular hyaluronic along with Niacinamide and Persian Silk Wood extract offers powerful hydration, skin brightening and smoothing benefits. To make this mask even more special, PCA® Skin developed, with specialists in neuroscience, psychology, sensory science and fragrance, a special formulation that include natural extracts that soothe and calms the skin, encouraging deep and restful sleep. PCA® Skin Hyaluronic Overnight Mask can be used nightly on its own or over your favourite PCA® Skin serums and moisturisers.
PCA® Skin Hyaluronic Lip Booster is made from an advanced ingredient blend, like Ultra Filling Spheres™ that improves long-term lip hydration, volume, and softness. Combined with powerful peptides and botanicals to help reduce the appearance of lip lines while increasing lip volume visibly.”
About the products
The PCA ® Hyaluronic Overnight Mask is a nourishing hyaluronic acid mask that intensely hydrates and rejuvenates the skin using a blend of corrective ingredients that boosts skin radiance and luminosity while also soothing and calming dry / dehydrated skin. AUD RRP $140.00, 51g. Stockists www.advancedskin.com.au / NZD RRP $160.00, 51g. Stockist www.advancedskin.co.nz
Achieve softer, fuller lips with PCA Skin® Hyaluronic Acid Lip Booster. Packed with antioxidants to help prevent free radical damage, Ultra Filling Spheres™ to hydrate and plump the skin, powerful peptides and botanicals to help reduce the appearance of fine lines, Hyaluronic Acid Lip Booster’s advanced ingredient blend improves long-term lip hydration, volume and softness. AUD RRP $89.00, 6g. Stockists www.advancedskin.com.au / NZD RRP $98.00, 6g. Stockist www.advancedskin.co.nz.
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