A pair of healthy, fluffy brows can be our biggest beauty asset and there’s no doubt that clients have embraced the movement toward bigger, bolder brows of late. As a result, brow technicians have been quick to jump on the trend by way of implementing modern services in-salon set to lift and fill.
But with so much emphasis placed on the look of the brows, who’s in charge of hair health?
Enter OLAPLEX – an internationally revered hair care brand founded by chemists almost 10 years ago. Today, OLAPLEX is the #1 Professional Bond Building brand with over 160 worldwide patents.
Known for revolutionizing the hair industry, OLAPLEX made waves last year by extending their scientific expertise to lashes. Building on the triumph of its LASHBOND™ Building Serum launch, OLAPLEX is now venturing into the realm of brows.
BROWBOND™ BUILDING SERUM
In 2024, OLAPLEX launches its pioneering BROWBOND™ BUILDING SERUM. BROWBOND™ is a clear, 3-in-1 brow-grooming gel-serum that promotes hair health while simultaneously shaping and sculpting the brow. By using twice a day as directed, clients can expect thicker brows in as little as 4 weeks[1]. Plus, there’s no worry of stiffness or flakiness unlike some other serums on the market, due to the use of a water-based polymer.
Your clients’ skin will love BROWBOND’s™ sophisticated skin-soothing complex that combines oat extract, antioxidant-rich vitamins B5 and B7, and hydrating hyaluronic acid.
For clients with sensitive skin, they can rest assured that BROWBOND™ has a prostaglandin-free formula and has been dermatologist and ophthalmologist tested. BROWBOND™ is also vegan and cruelty-free, as with all OLAPLEX products.
The product’s micro-bristle, doe-foot applicator allows for a more precise, even application to the entire brow area. Making it perfect for clients to use at home.
On the technology, OLAPLEX Chief Scientist Lavinia Popescu says:
“We developed BROWBOND™ with our proprietary OLAPLEX Peptide Complex Technology™ to help support natural growth and brow retention for the look of fuller, denser and more defined brows in as little as 4 weeks. The patented OLAPLEX Bond Building Technology™ supports the skin barrier at the browline for natural brow growth. It also contains an innovative peptide designed to help reduce the appearance of new greys[2].”
Consumer perception after using OLAPLEX‘s BROWBOND™ BUILDING SERUM:
93% agree brows look healthier[3]
100% agree brows stayed in place all day 3
100% agree brows did not feel stiff, sticky, or have residue3.
Additionally, clinical trials using BROWBOND™ revealed:
90% of participants experienced clinically-measured improvement in density[4].
Partner with OLAPLEX at your beauty salon and elevate your clients’ brows in 2024! Learn more here.
[1] Results will vary. As reported by 30 participants in a consumer perception clinical study after 4 weeks of 2x daily use.
[2] Tested on scalp hair. Scalp hair and brow hair grey the same way.
[3] Results will vary. As reported by 30 participants in a consumer perception study after 12 weeks of 2x daily use.
[4] Results will vary. Based off a clinical study of 30 participants after 12 weeks of 2x daily use.
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