The beauty industry is one of the fastest-changing landscapes, with consistent innovations in technology, treatments and skincare ingredients.
The traditional dynamic between customer and beauty therapist can be disrupted by external factors like the changing media environment, which provides a constant flow of new information and expertise to consumers via modern channels like blogs and social media.
Consumers rely on their therapist to be aware of product developments and trends, and to be able to confidently offer the latest treatments for their clients.
Frequent education, training and development will ensure your finger is on-the-pulse and that you continue to be at the forefront when your clients are considering trialling something new. A lack of awareness and education could otherwise lead to a loss of faith in your services and your business, and your clients will turn elsewhere to spend their money.
Beauty Expo Australia, the national professional beauty event, is simplifying the process of staying ahead of the latest trends with a range of great-value education passes in 2018. The passes, which are priced at $210* each, provide access to multiple sessions from Beauty Expo’s curated education program on topics in anti-ageing/dermal therapy, professional skills and business.
Professionals interested in expanding their knowledge of anti-ageing or dermal therapy topics can attend all nine education sessions devoted to these subjects over the course of Beauty Expo’s two-day event with a Anti-ageing/Dermal Pass. Some of the themes covered in this stream include micro-needling and RF technology with Sarah Hudson, 10 tips for working with a doctor with Dr Michael Zacharia, and how the gut can influence skin conditions with nutritional skincare expert, Chiza Westcarr.
Those wanting to build on their experience in professional skills can attend nine sessions covering topics like brow henna with Jodie Burwood, the latest waxing techniques with Lilliane Caron, how to create a flawless base with MAC Pro artists Ocea McKenzie and Carol Mackie, and the fundamentals of lashes with Jessika Brigginshaw.
Business owners and managers wanting to renew their drive and learn new skills in furthering their business can attend nine Business Pass sessions covering everything from growing your beauty business’ Instagram with Heather Porter to how to drive your salon sales with Julie Piantadosi.
With the beauty industry growing and becoming more competitive, beauty professionals need to actively stay in-the-know and retain their expert advantage through education in what’s possible. Beauty Expo Australia has designed its 2018 education program with this in mind, and its education passes provide increased access to skills training with renowned industry experts at a competitive price.
Beauty Expo Australia takes place Saturday 8 to Sunday 9 September 2018 at the ICC Sydney, Darling Harbour.
Early bird tickets are available now through midnight 27 July at www.beautyexpoaustralia.com.au
*early bird price