Craig Hawtin-Butcher has been appointed to the role of Publisher of Australia’s leading B2B beauty title, Professional Beauty, following the departure of Glenn Silburn as Commercial Manager and Publisher of the title.
Craig’s appointment sees him take on the newly-created role of Group Publisher; he is already Publisher of Professional Beauty’s sister titles within BHA Media Pty Ltd, INSTYLE (leading title to the haircare industry) and SPA+CLINIC (leading title to the medical aesthetics industry). Craig will continue to lead those two titles within his expanded remit.
Craig has over 15 years’ experience across print, digital, social and broadcast spanning both commercially-minded branded content and straight editorial. Formerly responsible for global content output for the world’s third biggest advertising agency, Dentsu Aegis Network, Craig has previously led social media content for brands including Jaguar and Audi and was a well-respected lifestyle editor and journalist in the UK for some of the world’s best-known publications and brands, including the likes of GQ.com, Esquire, The Guardian, MSN, Mondelez and Heineken.
“Professional Beauty will continue to deliver the industry-leading news, views and reviews it’s so well known for in print and online,” says Craig, “but I’m looking forward to working very closely with brands, partners and advertisers to deliver innovative integrated campaigns across our platforms to help businesses achieve their goals.
“The industry, businesses and their customers are evolving rapidly in these changing times, and we have a whole host of new solutions to help them adapt.”
Professional Beauty also confirmed the appointment of new National Sales Manager, Tyson Young.
Tyson Young joins the title as it celebrates 25 years at the heart of the beauty industry. Tyson was previously Direct Account Manager with Bauer Media Australia, where he was responsible for helping clients engage with 6 in 10 Australian women every month across his luxury homes, lifestyle, entertainment and food portfolios.
Tyson was previously Commercial Manager with Media Week and prior to that responsible for all Pride event sponsorships and commercial partnerships.
Tyson brings an electric combination of consumer, B2B and events experience and an intimate understanding of the modern media mix to help tailor successful solutions for clients.
Tyson joins Professional Beauty to lead all advertising and branded content solutions for the title from Monday 14 September and from then can be reached via tyoung@intermedia.com.au.
Craig Hawtin-Butcher can be contacted for all sales enquiries prior to 14 September via craig@intermedia.com.au.
Professional Beauty’s editorial team remains unchanged and is as follows:
- Editor – Anita Quade: aquade@intermedia.com.au
- Online & News Editor – Kerrie Simon-Lawrence: ksimon@intermedia.com.au
- Beauty Editor – Hannah Gay: hgay@intermedia.com.au
BEAUTY & SPA Insiders update
Brought to you by Australia’s leading B2B magazines for the aesthetics industry, Professional Beauty and SPA+CLINIC, this hybrid physical/virtual event will again bring together industry experts for a day of inspiring talks, innovative ideas, and engaging conversations. Visitors can attend either at our confirmed venue Ovolo Woolloomooloo or online anywhere in the world on 26 October 2020.
For full program, speaker details and to register, visit www.beautyandspainsiders.com.au/
Exciting plans are currently being put in place to reveal a Melbourne edition of BEAUTY & SPA Insiders, to take place in 2021 where Beauty Melbourne left off. More details will follow shortly.
Visit the #BEAUTYSTRONG hub at https://professionalbeauty.go-vip.net/beautystrong/
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