Five years after launching Cherry Blooms Brush On Fibre Lashes, beauty entrepreneur Jellaine Dee has launched a new ‘hero’ product − a liquid lip formula that stays on “after three meals”.
Jellaine Dee, the founder of Cherry Blooms and one of the ‘stars’ of SBS’s ‘Filthy Rich and Homeless’ docu-series, is tapping into the ‘lipstick economy’ to help raise funds for street kids.