Sometimes there’s be a fine line between making claims that are clever and compelling and claims that are non-compliant, and knowing the difference between the…
Referred to as H2H marketing, or human-to-human marketing, this alternative framework offers a new school of thought on customer engagement by unifying B2B and B2C…
Last week Professional Beauty chatted with Sydney Managing Director of Public Relations firm Soda Communications Dani Lombard about what you should expect from a PR agency. This…
Public relations is huge in the beauty industry. It’s one of the most efficient ways for brands and beauty businesses to get across the desks…
Gen Z – that bright and savvy group of people aged from 6 to 24 – is rapidly becoming Australia’s next purchasing superpower, representing 20…