How many appointments can you salvage with a simple reminder text? Quite a few, it seems.
Tegan MacDonald shares her game-changing strategies for building up a client base, with a little help from TikTok and Instagram.
Skin Proud has landed down-under with an innovative campaign behind them, writes Hannah Gay.
In the August 2020 digital edition of Professional Beauty, Hannah Gay studied the impact popular social media platform TikTok is having on the beauty industry…
Sometimes there’s be a fine line between making claims that are clever and compelling and claims that are non-compliant, and knowing the difference between the…