Gen Z – that bright and savvy group of people aged from 6 to 24 – is rapidly becoming Australia’s next purchasing superpower, representing 20…
Christmas and Mother’s Day are two of the biggest revenue-earning opportunities of the year for salons and spas. While spending for those holidays in 2020…
Throughout 2020, many salons turned to SMS to keep their clients updated on lockdowns, re-openings and everything in between. It was inexpensive and it was…
Popular Australian online cosmeceutical skincare brand, Evidence Skincare (ESK), has shared the method behind their successful customer retention strategy, crediting their innovative formulas and unique 12-day…
Sure, you might offer the best leg wax in town, but what really keeps people wanting to spend their money at your salon has more to do with who they’re giving it to.