If 2020 has taught us anything, it’s that even the beauty industry – a business traditionally based on personal touch – needs be fluent in…
In a year that has shaken our industry to its very core (we’re looking at you, bush fires, and COVID-19), we worked to evolve our…
COVID-19 restrictions have dramatically shifted consumer purchasing from in-store to online. Forbes reported that in Australia some marketplaces are seeing 300% to 400% growth in…
Six weeks. That’s how long most of the Australian beauty industry was locked down. And during that time, many salon owners reassessed just what it…
It used to be that customers would enquire about the best ways to deal with or treat particular skin conditions. These days though, thanks to…