Are you a makeup artist, cosmetic nurse or beauty PR manager looking to take the leap?
Referred to as H2H marketing, or human-to-human marketing, this alternative framework offers a new school of thought on customer engagement by unifying B2B and B2C…
Last week Professional Beauty chatted with Sydney Managing Director of Public Relations firm Soda Communications Dani Lombard about what you should expect from a PR agency. This…
If you’re a small business and you’ve decided to splash out on hiring a PR agency, you need to know what your agency should be…
Public relations is huge in the beauty industry. It’s one of the most efficient ways for brands and beauty businesses to get across the desks…