SimilarWeb ran some exclusive data analysis for Professional Beauty to find out which beauty terms Australians searched more for in winter versus summer. The below…
Emmanuel Heymann, Similarweb Vice President for Australia and New Zealand, goes on a deep dive to help the professional beauty sector understand just how much COVID-19 has changed the behaviour of the Australian online beauty consumer. What are the key takeaways for professional beauty brands and salons?
It used to be that customers would enquire about the best ways to deal with or treat particular skin conditions. These days though, thanks to…