Want to know how to grow your salon business with social media? Olivia Jenkins, social media and marketing guru brings us her top tips.
Tik Tok skincare is all fun and games – until someone gets hurt. We spoke to the experts about addressing misinformation with your clients.
Exfoliation backlash is happening on social media platforms like Instagram and Tik Tok, and in mainstream media. Ruby Feneley investigates.
Referred to as H2H marketing, or human-to-human marketing, this alternative framework offers a new school of thought on customer engagement by unifying B2B and B2C…
Influencers have been big news in the retail landscape for some time, but a new breed of influence is entering the cosmeceutical and beauty therapy arena. Beauty Editor Ruby Feneley talks to the businesses and social media superstars making waves in this space and explores how you can make the most of your online partnerships.