The Brazilian has become a staple waxing technique for many salon businesses. Lydia Jordane, CEO and founder of Lycon, gives Professional Beauty her top tips on nailing this sometimes tricky waxing technique.
With IPL and laser hair removal rapidly growing in popularity, could waxing one day become an outdated practice?
We sit down with a waxing guru to find out how the industry has changed over the past 50 years – and which countries love waxing most!