I developed at-home IPL handsets for use at home and have seen demand definitely spike over the past few months. With everyone sheltering at home and while beauty salons were shut, the demand for effective DIY beauty products has skyrocketed; we’ve been doing the same volume that we would expect for our Black Friday/Christmas period.
At-home IPL handsets are obviously less powerful than the large machines you would find in a salon, hence you need to do sessions every week rather than once a month (as you would in a clinic). That being said, you can definitely achieve the same level of results that you would in a clinic. Most people start seeing a noticeable reduction of hair after around three weeks, however we’ve had countless customers that achieve full results within only 1-2 months. Consistency is key when it comes to at-home hair removal!
There are several advantages when it comes to at-home DIY devices with the greatest two being that generally they are a lot more affordable and convenient. If you can introduce a product to the market that is going to allow people to achieve very similar, if not the same results as they would in a salon but also save them time and money, you stand a very good chance of being successful. The privacy (and now safety) of being able to do these treatments from the comfort of your own home is also a very common reason for why we are seeing people choose these at-home DIY products.”
The Salon Effect
I know there’s plenty of people out there that may have been hesitant to try at-home beauty products and saw this as their only option. There’s a very good chance that they will be impressed with the effectiveness and convenience of some of these at-home options and become converted. Some feedback we had in the early days was that people believed that it would be too complicated for them or they wouldn’t be able to do it themselves, only to be surprised by just how easy these treatments can be. With the shutdown of some retail, a large group of people would have had their first experiences with online shopping so I think e-commerce as a whole has taken a step forward.
This article first appeared in the August issue of Professional Beauty magazine. Download the issue here.
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