It’s a nice day for a golden wedding.
Usually one colour comes to mind when we think of the wedding day, but while white is nice for the dress, clients hope to go a little more golden for the skin. Considering the wedding is a very important day in your client’s life there is no room for error, so we’ve collected the top tips for giving your client that famous bridal glow.
Your clients should know that for such a momentous occasion self-tanning is not a do-it-yourself option and seek the help of a professional. You should also recommend they have their tan two days before the big day, ensuring the colour will be in its prime and allowing time to fix any potential problems.
When choosing a colour, don’t allow your clients to go too dark. The disparity between a too-dark tan and the white dress is too obvious; better to go for something more natural and subtle. Give your clients a golden hue, making them look as radiant as they should for such an occasion. Brides should purchase some solution for the big day, just in case they need to quickly touch up in the same shade.
To minimise the room for error, encourage your bride to have a trial long before the wedding — and don’t forget the face!. A great tip is to make sure they take photos after the trial, so they know how the tan will be immortalised thereafter. These photos can dictate what needs to be altered to get the tan just right, in print and face-to-face.
You can also recommend that the whole bridal party have a spray tan, including the men. Delivering the whole party with that golden glow will add a lovely finish and uniformity to the group. Be sure to share your tips for prolonging the tan as much as possible, so the glow lasts well into the honeymoon.
While brides certainly don’t want to blend into their ivory gown, they also don’t want to be immortalised as orange in wedding photos. As a professional, you can offer your clients the perfect middle ground, staying golden but not too dark, keeping it natural rather than overdone and creating the elegant glow that brides are famous for.
By Shannon Gaitz