From the 220 participants that completed the Equipment Survey, Professional Beauty found that more salons are using equipment and that there’s been a rise in at-home services recommended to clients.
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Out of the 220 that participated, almost 40% were salon owners and 33% were beauty therapists. This reflects the growing interest of salon and beauticians in using equipment as part of their service. Lasers and professional machines are becoming more popular and widely available, these advanced machines have been integrated into the everyday lives of many clients.
“Advances in technology have for several decades now helped all industries to improve the speed, accuracy, results and overall outcomes of treatments offered to clients,” said Kane Hammond, CEO of The Global Beauty Group, “the beauty industry is no different.”
“Through the delivery of more advanced technologies such as IPL, Microdermabrasion, Oxygen, LED and Microcurrent, or a combination of these, customers can now achieve more effective treatment outcomes in considerably less time,” he said.
Kate McGrath, Marketing Consultant at Syneron Candela agrees with this. “I definitely agree and see the significant increase in this, another trend is that more beauty therapists are operating these machines,” she said, “salon owners see this as a worthy investment for their business.”
According to the survey, Microdermabrasion equipment is still the most popular machinery in use. This is not a surprise for Kane, “they have been the leading technology staple in our industry for the past two decades, there is something psychologically pleasing about a microdermabrasion treatment,” he said.
Finally, the survey predict the future for this booming industry. The results saw a large inclination of participants who believe that at-home services are complimentary to salon treatments.
When skincare and other at-home equipment are recommended with treatment, it is profitable for the salon owner and beneficial for the client.
However, whilst most agreed with this, only a few claim that they act upon it. A very small percentage of participants claim that they actually recommend this to their clients.
“Most practitioners view this as protecting their clients as well as their income,” said Kate, “but with continuous improvements in home-use products and services – this may change.”
Kane agrees with this: “we owe it to our customers to provide them with the best possible outcomes and there’s no doubt that a client’s results could go a lot further if they were allowed the opportunity to increase the penetration of a product [or treatment] up to 5 times [with at-home maintenance].”