How to convince clients to bronze up this winter.
As Game of Thrones memes on social media will all too happily tell you, winter is coming. You may expect that, with it, we should see a sharp drop in tanning salon sales when clients swap swimwear for winter coats, but it doesn’t have to be so. There are marketing secrets you can employ to keep your business humming all year long.
Your aim should be to create a continuous client base who visits for regular appointments regardless of month or season. Create a relationship with these clients and use your database to send emails, texts, even calls to remind them to come back. Hopefully this will create a tanning routine which becomes consistent for your customers. Just remember not to cross the line between professional and annoying so as not to turn them away.
Winter is also a great time to offer promotions, giving clients an extra incentive to bronze up during the cooler months. You can use specials that reward regular visitors, such as ‘Have your 10th Visit for Free’ promotions, or similar incentives, to put clients through your door. You can also partner with other businesses, particularly in the beauty and fashion industry, to cross promote and create packages your customers may want.
Also remember to use every marketing platform available to you, especially during winter. From tried and tested methods such as flyers, brochures, business cards and word of mouth, to new strategies such as a great website and every possible social media site available, winter is a great time to bulk up your online presence and put hours into your marketing. Find a tone that suits your business and take the opportunities you have to remind everyone how great a tan can be even when it’s raining out.
Ultimately, the best advertising is the quality of your work, so ask for client feedback and give the clients what they want to keep them happy. Your best weapon will always be top results, and that golden glow should be enough to have your clients coming back through winter and beyond.
By Shannon Gaitz