Director and Registered Nurse at Sydney’s INJXU Cosmetics, Laurisa Dannoun offers a skincare and injectables menu harnessing the best-of-the-best in modern aesthetic practices. Where she aims to achieve the most natural look possible for her clients, Laurisa is armed with a bank of knowledge and experience worth aspiring to, Hannah Gay learns.
Starting Point
“INJXU Cosmetics was first founded in 2018, originally operating within Paddington. After working for a Sydney dermatologist for many years, I realised my passion for aesthetic medicine with a focus on safety and integrity. I wanted to build a practice with a heavy emphasis on these two doctrines. I have a clientele that I have built long-standing relationships with over many years, who travel both interstate and internationally to receive treatment.”
What’s In A Name
“’INJXU’ is a play-on-words. It is pronounced ‘injects you’. I always wanted my brand to be one word, catchy and familiar.”
Look & Feel
“My clinic has been thoughtfully curated to create a welcoming environment, ensuring that my clients are at ease during their time with us. When my clients walk through the front door, they are welcomed by our bright and playful interiors. We are now conveniently located in Five Dock, within the leafy Inner West of Sydney. Our location provides our clientele with discretion; that is of the utmost importance.”
Securing Staff
“Over the last year, despite setbacks from the pandemic, our clinic has experienced rapid growth. I have hired additional front-of-house staff, as well as a registered nurse and a dermal therapist. All staff are personally trained and mentored by me. To cater for the growth of INJXU Cosmetics, I seek individuals who are motivated to keep our clients’ best interests at the forefront. I want their ideals and principles to align with my clinic ethos. As a company, we strive to provide honest and ethical advice to our clientele.”
Tools of the Trade
“My skin and injectable treatments work hand-in-hand for our clientele. Your injectables are only as good as your skin. We like to think of our treatments as tools in our toolbox. Each treatment will achieve different results. To achieve a flawless finish, multiple tools are required.”
“Your injectables are only as good as your skin.“
Why Cosmelan?
“I am trained to provide our clients with cosmelan treatments here at INJXU Cosmetics. I opted for this service as it is the world’s leading de-pigmentation treatment. More than one million patients have been treated worldwide with amazing results.”
The Advanced Cosmeceuticals Connection
“I choose to work with Advanced Cosmeceuticals stock such as Medik8 as they are backed by science, results-driven, and have a heavy emphasis on being environmentally friendly.”
This article will originally appear in the March-April 2022 issue of Professional Beauty.
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